Comcast’s Peacock Added About Four Million Subscribers in First Quarter

Comcast’s Peacock Added About Four Million Subscribers in First Quarter

Comcast Corp. mentioned the selection of paying subscribers to its Peacock streaming provider jumped via greater than 40% within the first quarter, thank you partially to a jam-packed February of most sensible carrying occasions, which incorporated the Tremendous Bowl and Beijing Iciness Olympics.

The efficiency of Peacock, which has been sluggish to achieve traction since its release not up to two years in the past, comes because the streaming business’s chief, Netflix Inc., ultimate week mentioned it had misplaced subscribers for the primary time in additional than a decade. Netflix’s decline highlighted the demanding situations that more recent entrants in streaming are prone to face rising their buyer base whilst competing with a far greater box of competitors.

Comcast Leader Government

Brian Roberts

on Thursday mentioned Peacock had greater than 13 million paying consumers and 28 million per 30 days lively accounts as of March 31. Within the fourth quarter, Comcast had mentioned over 9 million other folks have been paying to observe Peacock, which may be to be had totally free to present cable and broadband consumers of Comcast and different suppliers, like Cox Communications Inc.

Mr. Roberts attributed the upward push in consumers to the Beijing Olympics and Tremendous Bowl in addition to new content material on Peacock, together with “Bel-Air,” which he referred to as essentially the most a hit authentic collection at the provider.

“Given the natural ebbs and flows of our content slate, we don’t anticipate seeing this type of growth every quarter,” Mr. Roberts mentioned on a decision with buyers.

Philadelphia-based Comcast, proprietor of Xfinity-branded broadband and cable services and products, the NBCUniversal media empire and the U.Okay.’s Sky TV industry, on Thursday reported a 6.6% upward thrust in internet benefit to $3.55 billion, or 78 cents a percentage, when compared with $3.33 billion, or 71 cents a percentage, a 12 months previous. Income rose 14% to $31 billion, boosted via sturdy expansion at NBCU, whilst subscriber expansion persevered to decelerate at its broadband unit, the cornerstone of Comcast’s industry.

Comcast stocks closed 6.2% decrease on Thursday.

On Wednesday, Comcast and fellow cable supplier

Constitution Communications Inc.

introduced a three way partnership that can see Constitution use Comcast’s platform. The partnership will result in a newly branded era platform that may also be used on XClass TVs, Comcast’s foray into smart-TVs. Constitution can pay $900 million to Comcast as a part of the partnership over the following couple of years, whilst the achieve of Comcast’s era will unfold to any other cable footprint. A time period for the deal hasn’t been disclosed.

“Not only will we bring these products to millions of more customers, but we’ll open a door to brand new revenue opportunities,” Mr. Roberts mentioned, including Peacock might be embedded into the platform with the purpose of increasing its buyer base extra temporarily.

NBCUniversal has made many strikes to make Peacock extra sexy, together with taking its common sitcom, “The Office,” clear of


in order that it will handiest continue to exist Peacock. The corporate additionally ended a handle

Walt Disney Co.

’s Hulu that can shift some high-profile programming again to Peacock.

‘Bel-Air,’ a reboot of the Nineties sitcom ‘Fresh Prince of Bel-Air,’ has been Peacock’s maximum a hit authentic to-date, Comcast executives mentioned.



“Instead of going to Hulu and seeing ‘The Voice’ next day or ‘Real Housewives,’ next-day, now you will be able to see them exclusively on Peacock starting in September,” NBCUniversal CEO

Jeff Shell

mentioned Thursday. Mr. Shell mentioned new episodes from its cable channel Bravo, might be to be had next-day on Peacock for the primary time.

NBCU additionally located Peacock as a vacation spot for sports activities. The streaming provider gives get entry to to Premier League football suits, Sunday Night time Soccer, the Olympics, and

International Wrestling Leisure Inc.

programming reminiscent of WrestleMania.

Peacock is available in 3 tiers: a loose, ad-supported model with restricted content material, a $4.99 ad-supported tier and a commercial-free providing for $9.99.

“We’ve said from the beginning since we launched Peacock that we’re taking a different approach than most of the other people in the streaming business,” Mr. Shell mentioned. Fairly than viewing Peacock as a stand-alone industry, NBCUniversal sees it as “an extension” of its TV unit, he mentioned. “I think our strategy is working.”

Final week, Netflix mentioned it will discover a lower-priced ad-supported providing after saying it misplaced consumers all the way through the primary quarter.

Mr. Shell added that NBCUniversal stays versatile with converting its industry type as wanted, pointing to Peacock’s shift towards garnering extra paying subscribers somewhat than specializing in its loose tier. “So obviously, as things change in the streaming market we’ll continue to evaluate and shift, but right now we’re really happy with both our business model and how we’re performing.”

Leader Monetary Officer

Mike Cavanagh

mentioned Comcast expects more or less $2.5 billion in Peacock losses this 12 months, with a lot of that happening in the second one part because of extra content material airing all the way through that point.

The Olympic Video games were a earnings producing undertaking for the IOC from just about their inception. WSJ’s Stu Woo unpacks the historical past of name partnerships and the demanding situations sponsors are going through on the Beijing Video games. Picture: Fabrizio Bensch/Reuters

Previous Thursday, Comcast mentioned its broadband unit, the cornerstone of its industry, added 262,000 new consumers, down 43% from the similar length ultimate 12 months. The slowdown in broadband expansion follows a length of strong quarters within the early months of the pandemic, when many purchasers have been depending only on their at-home networks.

The corporate’s cell phone industry added 318,000 new consumers, a quarterly file, bringing Xfinity Cellular’s overall traces to almost 4.3 million. The cable-TV industry, nonetheless confused via cord-cutting in prefer of streaming services and products, misplaced 512,000 consumers.

The corporate’s NBCUniversal unit, which is made up of its tv, streaming, movie and theme-park companies, posted a 47% building up in earnings to $10.3 billion. NBCU benefited from the Tremendous Bowl and Beijing Iciness Olympics, that have been to be had on platforms together with NBC and Peacock. Those two occasions on my own accounted for roughly $1.5 billion of the $6.87 billion in earnings generated via NBCU’s media phase, the corporate mentioned.

NBCU’s studios department recorded a fifteen% earnings building up to $2.76 billion, whilst earnings for the theme-parks unit greater than doubled to $1.56 billion. Each companies have been closely affected within the early days of the pandemic and are nonetheless rebounding.

Income for the U.Okay.-based Sky TV industry fell 4.5% to $4.76 billion, most commonly because of forex fluctuations.

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Write to Lillian Rizzo at

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